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DIY E-Commerce Platform Kartrocket Raises Funding From 5ideas, 500 Startups & Others

KartRocketDelhi based startup BigFoot Retail Solutions that runs Kartrocket, an e-commerce platform for SMEs and retailers has raised an undisclosed amount of funding in a seed round led by 5ideas Startup Superfuel. Co-investors include  Dave McClure’s 500 Startups and angel Jatin Aneja.

Kartrocket provides a do it yourself e-commerce platform for SMEs and retailers.  The platform provides features such as design templates, domestic and international payment options including cash on delivery, shipping platform (ShipRocket), shipping dashboard. The company also states that the stores created on the platform are mobile ready, however, it’s not clear whether the platform allows one to manage one’s store through mobile or the stores are mobile ready for the consumers.

Besides that, the platform also allows retailers to integrate and manage orders across marketplaces such as eBay and Amazon. Other features include ability to integrate coupons, marketing tools, gift certificates, Facebook selling, onsite SEO, Google Analytics, among others. The entire list of apps supported can be found here.

Pricing & transaction fees: The platform offers  three monthly plans at Rs 1500, Rs 3000, Rs 7000. It appears that the company is not targeting small scale retailers. Comparatively, Shopify which recently launched its service in India offers  four monthly plans at Rs 750, Rs 1550, Rs 3150, and Rs 9560.

As for payment, it accepts credit/debit cards, cash on delivery on Rs 1500 and Rs 3000 monthly pack and Gharpay for Rs 7000 monthly plan. The platform charges 1.25% on debit cards and 2-3% on credit cards as transaction fees, which seems to be pretty reasonable.

Founded by Saahil Goel, Gautam Kapoor, and Vishesh Khurana, Kartrocket had launched its operations in public beta in January this year. It claims that the company has more than 100 paying customers and more than 500 trial customers with stores in categories such as clothing, designerwear, accessories, mobiles & electronics, food items, baby products, home and garden and industrial products. It’s clientele includes DaMilano, Designer Gaurav Gupta, Gyans, Karol Bagh Saree House, among others.

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Other DIY E-Commerce Platforms

Besides Shopify, E-commerce company Infibeam also provides a self-service e-commerce backend platform BuildaBazaar that it recently extended to travel segment, allowing travel agents to setup their own travel e-commerce stores. Earlier this month, PowerStores E-Commerce Pvt Ltd, which runs PowerStores, a do-it-yourself e-commerce platform also raised $2 million from a Hong Kong-based investor

MartJack offers a multi channel retailing solution to retailers, manufacturers and other businesses, to build and manage their web stores easily. It had recently launched integrated solutions for sellers to list on Amazon’s Junglee.com and had claimed that this solution is used by more than 2000 online stores across India, US and the UK, including Videocon, Next Retail, Gitanjali Group, Olive Telecom, BaseCamp among others.

There’s also players such as 39shops.comambab.combigcommerce.com and zepo.in. There’s also Sellmojo.com, which allows one to create stores on Facebook.com.

Besides this, there is Amadeus India which offers a travel e-commerce platform and e-commerce solutions and Bigraja which offers an E-Commerce and shopping cart software and branded online store fronts.

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