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Dhingana Launches Paid Subscriptions; Revamps Website

Music streaming platform Dhingana has launched its paid subscription model on iOS offering ad-free service called Dhingana Gold for $1.99 (~ Rs 120) per month. Besides this, it has also revamped its website providing much cleaner look. With the revamped website, the app has removed all social clutter indicating who is playing which song and other social features. It also seems to be more focussed on the recently launched curated Radio stations feature and has brought in a permanent player at the bottom of the page. Besides this, the revamped site now features top songs, featured albums, top playlists and song suggestions to users. It also offers quick access to the radio functionality and allows users to head over to any specific language of their preference through a drop down menu. Dhingana Gold: Dhingana's Gold service comes right after it had introduced video ads on iOS platform in May 2013. At that time we had questioned why the company had rolled out video ads. However, it does make sense now that Dhingana has rolled out its ad-free service. The video ads have the potential to drive users to subscribe to its ad-free paid subscription service. One can activate the ad-free version from settings, however, Dhingana is currently offering a 15 day free trial. Dhingana Gold service offers music play without any ads (audio or visual ads), ability to download unlimited songs, albums or playlists and play them offline, music up to 320kbps quality, ability to sync two devices and generate song playlist by analyzing downloads.  …

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