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Burrp Launches Invite-Only Loyalty Club For Members

Online restaurants and events guide Burrp has launched a loyalty club called Burrp! Club for its members. Speaking to Medianama, Sandeep Das, COO of Burrp said that the club membership will be extended initially to 1000 members in Mumbai on invite only basis, depending on various criteria including their consumption patterns, among others. He also mentioned that the membership criteria is likely to change over time. Who gets to join the club: Initially, the company is looking to invite users who have been adding value to Burrp by writing qualified reviews and not just one line reviews about places. Burrp also to provide cards only to people who will indulge with the club and not to those who are unlikely to see any value in it. People can also write to Burrp for an invite. Depending on different factors such as who they are, what they do, likes, dislikes, Burrp will use discretion in providing paid membership worth Rs 3000 or a free membership into the club. Value addition to members and advertisers: Membership in this club is supposed to provide members with special access to restaurants, spas, food workshops and salons apart from offers and deals. The program offerings have been divided into Burrp experiences and Burrp events. Some of the Burrp experiences and events would include 5 course set menu for 2 in select restaurants and restobars, Date night for couples, Mystery menu for people who would like to experiment with new food, tasting sessions, food making workshops, among others. Speaking on…

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