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BoxTV Launches On Amkette’s EvoTV; What Happened To The Roku Deal

Boxtv evotv

Times Internet’s* online video streaming service BoxTV has launched dedicated BoxTV apps for Amkette’s Android-based TV streaming media device EvoTV and Woxi Media’s SmartPod.

This is the first set of apps for connected devices from the company. Times Internet told Medianama that these apps were launched couple of months ago but it was testing these apps until now and has announced the EvoTV app now.

Both the apps are currently available as a free download on the Google Play Store (EvoTV App, Woxi Media Appalthough users will require to sign up for BoxTV membership which is currently available at Rs 199 per month. As a introductory offer, BoxTV is offering a one month free subscription to all users who purchase EvoTV before July 15, 2013. Update: Times Internet had told Medianama that the app will offer free and ad-supported content for all consumers while paid consumers will able to access BoxTV’s entire movie and television catalogue. Paid subscriptions are currently available for Rs 199 per month.

Besides this, it will also have features like bandwidth meters, dynamic streaming, video chapters and search, which can be seen on BoxTV’s website and its mobile apps.

Roku App Rejected: In February 2013, BoxTV had stated plans to launch a dedicated app for Roku. When we checked on its status, the company told Medianama that Roku app was the first app which was built and published it to the Roku Store, however Roku had rejected the app due to its tie-up with Dish Network, which gives Dish exclusivity for foreign programming on the platform in the United States and Canada. Since Roku is still not popular in other regions including India, the company has put the app on the backburner in favor of other connected devices.

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Besides this, BoxTV already offers apps for iPhone, iPad, Android (Phone & Tablet) and Amazon’s Kindle Fire with plans to launch apps for BlackBerry, Java and Windows 8 devices.

Why Is This Important? We feel these types of partnerships are particularly important since connected devices are still a niche segment in India as of now. This is partly due to poor broadband conditions and partly due to lack of local content on these platforms.

We believe that more connected device partnerships like the current BoxTV-Amkette one, the recent Airtel-Microsoft one or the BigFlix-Sony Bravia partnership and hopefully an improved broadband connection will help pick up the sales of connected devices in the country. This will also possibly pave the way for other digital businesses in the country to launch their own dedicated apps on theses platforms.

With that in mind, we hope that BoxTV extends its offering to other connected devices like Xbox 360 and Apple TV. Also, why doesn’t Times Internet launch similar dedicated connected device apps for its music streaming service Gaana? We feel its recent Singalong feature could be a interesting fit on these devices.

Related:

Airtel Offers Free Xbox Games & Xbox LIVE Gold Subscriptions To Its Broadband Customers
Amkette Launches EvoTV For Rs 9,995
Woxi Launches SmartPod Device For TV For Rs 9,499

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*Disclosure: Times Internet is an advertiser with Medianama

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