Zee TV has created parallel online content to promote its latest prime time show, Connected Hum Tum hosted by Abhay Deol before its premiere on television, using social media to promote the show. After initial daily teasers on Facebook and Twitter, a video featuring Abhay Deol was launched on YouTube and other video platforms along with its on-air launch. Zee TV also organized an exclusive preview of the show for bloggers followed by an interaction with the six women who will be participants in the show. Not that this hasn't been done before - the Dewarists was a show on STAR World that did something similar a couple of years ago, but it's one thing for a youth focused English channel to do it, and quite another for a Hindi GEC to try out. Zee TV is planning live chats with Deol on Twitter, Google hangouts with the participants, live tweeting during the telecast of an episode with an on-air twitter feed to drive increased viewer interactivity and participation. The channel also claims to be creating a YouTube gadget to provide Connected Hum Tum content such as episodes, uncut videos, a discussion forum on the themes of daily episodes and video biographies of the six protagonists for their audiences, online. Television's Shifting Focus To Digital Television's focus has been increasingly shifting towards digital to market shows. Last week, Colors TV had also tweeted the YouTube link to the preview of their dance show, Jhalak Dikhla Jaa season 6. In fact, even MTV had recently launched season 2 of its digital travel show,…
- Net neutrality rules set to be reintroduced in the US September 28, 2023
- Fact Check Amendment Makes Platforms Judge Whether to Take Content Down: Lawyers Argue Before Bombay HC September 28, 2023
- Epic Games appeals Apple App Store verdict at US Supreme Court September 28, 2023
- Writers Guild of America succeeds at limiting the use of AI in film and TV writing September 28, 2023
- Special Newsletter: MarketsNama – September Edition September 28, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...