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ZDNet Launches Indian Edition; Not Local Enough

ZDNet Logo

CBS Interactive owned business technology news site ZDNet.com has officially introduced a dedicated Indian edition, after soft-launching it few months back.

With this launch, ZDNet.com now offer dedicated editions for Asia, Australia, Europe, United Kingdom, and United States. Besides this, CBS also offers dedicated ZDNet sites for Benelux, China, France, Germany, Korea, Japan and Netherlands.

Content: As per a note from CBS, ZDNet India will cover news and analysis across various business segments like startups, SMBs, outsourcing, Information and Communications Technology (ICT) and the SMAC stack (Social, Mobile, Analytics and Cloud) among others, and will be targeted towards India’s ICT customers based in the United States and European Union. However, the company hopes that the launch of a dedicated edition for India will also increase its existing audience base in the country.

The company has setup a team of local contributors in India who will be supported by an international editorial team based in Singapore, Australia, the UK and US. The contributors include –

– Mahesh Sharma, ZDNet’s India correspondent who will cover all the major announcements and industry developments from India.
– Tech Columnist Abhishek Baxi who will be managing ZDNet’s SMB India blog.
– App developer Nitin Puri who will be managing ZDNet’s Mobile India blog.
– Blogger Srinivas Kulkarni who will be managing ZDNet’s Startup India blog.

Format: ZDNet India features a responsive design and uses Geo-IP technology to redirect Indian users directly to the India edition. Alternatively, users can head over to ZDNet website and toggle the country in a drop down menu on top left of the navigation bar, to access the India edition.

Following this, the featured content slider on the site starts offering India-specific news along with an excerpt of the story and any related story to the featured article.

ZDNet India

No Option To Filter News? We noticed that the site doesn’t filter stories based on the edition the user has chosen in the homepage and offers the same set of stories for all users. We believe that the company should’ve instead provided a dedicated URL for each edition or at least filter out stories on the homepage depending on the edition chosen by the reader.

Further, we also noticed that the site doesn’t provide any option to access the above mentioned blogs individually on the homepage, although one can access theses individual blogs from the article bylines.

That being said, the site however does offer an option for readers to filter stories based on the type of stories like Articles, Reviews, Photos and Videos.

Interestingly, we noticed that the site has a topic page on India which seems to offer only India-specific news. Why doesn’t ZDNet link this page as the Indian edition or at least offer this topic page on the navigation bar to allow readers to browse through only India specific news? Readers can always toggle to other editions or head over to the main homepage to read stories from other editions.

Besides this, one can register for the service through their Facebook, Twitter and LinkedIn credentials or sign up for a ZDNet account to post comments and set any specific country edition as their preferred edition.

RelatedTimes Internet Partners Business Insider To Launch India Edition

Disclosure: In terms of content, there may be areas of overlap (and hence competition) between ZDNet India and MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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