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On Tata Jaago Re’s Tweet4Change Campaign Towards Women Safety

Jaago Re has launched a new initiative called Tweet4Change, through which it will contribute Rs 100 for every tweet in support of its partner Non Governmental Organisations (NGO’s) across various segments like violence against women, sexual harassment and trafficking, among others. The company has partnered with six women NGOs for this initiative, including Breakthrough, Swayam, Safecity, Kolkata Sanved, Blank Noise and Azad Foundation and hopes to raise Rs 10 lakhs via tweets to support the NGOs.

People interested in participating in this campaign need to directly tweet from the Tweet4Change website by clicking on the #Tweet4change button under the NGO of their choice. The site currently provides pre-filled tweets with requisite hashtags on the homepage, however it also provides an option for users to change the tweet text as per their preference. After providing the requisite permissions, the tweets are posted onto their respective accounts.

Tweet4Change website suggests that the campaign has so far raised about Rs 2,01,200, at the time of writing this story, which indicates that there have only been 2012 tweets so far.

Know Your Police

Apart from campaigning for tweets, the site of the campaign also provides information about safety and police through its Know Your Police section on Jaago Re’s website. It provides information on facts and figures about police, powers and duties of police, disciplinary actions against police officers, procedure of filing FIRs (First Information Report), what do to do if police refuse to file a FIR, can police enter home uninvited without a warrant, road safety, documents required while driving, what is different when a woman is arrested, do you have to go to the police station if they call you without a warrant, among others.

The site also has a Get Involved section which provides users with a FIR format and a form to put forth questions to an expert.

What does such a campaign mean for women?

Tweet4Change campaign has tried to address the problem of the constant public fear of the police and their misuse of power. The website is  informing the public, especially women about what a police officer is allowed and not allowed to do and what could be done in times of emergency. 

In the light of all the recent violence against women and the police officers’ inaction reported by IBNlive costing the life of women and girls,  we believe Tweet4change is a positive step in the right direction. Of course, there is still no way to put a check on a police officer who is out of line and there’s lot more that needs to be done for women’s safety. However, at least some simplified information may be available to people if needed through this website.

It’s interesting to see Jaago Re use this campaign to both raise money for the NGO’s and also spread awareness, instead of directly donating Rs 10 lakh to different NGO’s. A direct donation would have benefited women but may not have also created awareness about the problem of violence against women or involved as many people as it has through the campaign.

An App Perhaps? And Involving the police

It might be useful and handy for Tata Jaago Re to make a mobile app of the information provided on Tweet4Change website along with the option to contact an expert and more language options, making it more readily available to more people even after this campaign is done.

The campaign in its current form isn’t quite involving the Police on social media, though.  Recently, the UP Police had launched a Twitter account for better public relations, and Tweet4Change could also work with them and others to help make the police more approachable to the public.

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