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Snapdeal Launches Fulfillment Service SafeShip For Sellers

SafeShipOnline Marketplace Snapdeal has launched SafeShip, a fulfillment platform for sellers listing their products on Snapdeal.com.

It’s not clear also how much the company charges for the service. When we contacted Snapdeal on this, the company informed Medianama that it can’t currently disclose the charges.

SafeShip will offer sellers who want to sell their products online with warehousing, logistics, liaison with courier companies among others.  The company informs that sellers can either ship the product directly to the customer through Snapdeal’s logistics partners or the order can be routed through Snapdeal’s fulfillment centers and then ship to the customers in more than 4,000 cities across India.

It also claims to provide sellers with an email-like interface where they can process all their orders. The company also claims that SafeShip will provide pre-shipping services like verification, return, replacement, tracking shipment, refunds processing and product quality control on the seller’s behalf.

With several E-Commerce companies such as Flipkart pivoting to marketplace model, it has become essential for marketplaces to offer value added service on its platform. Earlier this month, Naaptol.com, which operates on marketplace model, had faced some deterioration to its image due to some mishaps from its vendors. Hence, it’s become increasingly important for marketplace operated model to control the verification, processing, and logistics of the products sold through its own platform.

International marketplace Amazon, which entered the Indian market earlier this month, also offers Fulfillment by Amazon (FBA). FBA offers benefits such as Cash On Delivery, storage of products, increased exposure of products on Amazon.in, packing, shipping, among others.

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In June 2012, eBay India had launched ‘Powership’ which allows sellers on eBay to make use of a eBay-powered shipping service to deliver their products to buyers.  eBay has tied up with logistic service providers such as FedEx, BlueDart, DTDC and Aramex for this initiative, and with BlueDart and Aramex to enable Cash on Delivery on these deliveries. Interestingly, eBay Inc had recently invested an undisclosed amount in Snapdeal, following which it had become the lead investor in the company. As part of the deal, eBay had also secured access to Snapdeal’s user base, logistics software, and distribution network.

Besides this, Rocket Internet-backed Jabong also offers a third party logistics service called JaVAS (Jabong Value Added Services), and claims to have clients like Yepme, Happily Unmarried, IndiaToday.in, among others.

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