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Updated: Shopping Websites Preferred Over Smartphone Apps; Flipkart More Popular: Nielsen

Update: Nielsen has informed us that not all data in the report was from the survey. We have updated the report accordingly. Smartphone users still prefer mobile websites for shopping than smartphone apps. Only 3% surveyed of smartphone users access smartphone apps for shopping while 25% of surveyed smartphone users access shopping websites at least once a month, according to Nielsen Informate Mobile Insights panel data from January 2013 to March 2013. Methodology for survey: The company claims that Nielsen Informate Mobile Insights was conducted a  a pan-urban India survey with 10,027 Smartphone users in 46 cities representing all town classes during September-October 2012. It captured information such as operator, operating system, connection (2G/3G) details, smartphone usage and ownership of other connected devices. Other highlights from the survey: - Although shopping websites are more popular among the older audience (Panel), smartphone users aged…

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