nielsenUpdate: Nielsen has informed us that not all data in the report was from the survey. We have updated the report accordingly.

Smartphone users still prefer mobile websites for shopping than smartphone apps. Only 3% surveyed of smartphone users access smartphone apps for shopping while 25% of surveyed smartphone users access shopping websites at least once a month, according to Nielsen Informate Mobile Insights panel data from January 2013 to March 2013.

Methodology for survey: The company claims that Nielsen Informate Mobile Insights was conducted a  a pan-urban India survey with 10,027 Smartphone users in 46 cities representing all town classes during September-October 2012. It captured information such as operator, operating system, connection (2G/3G) details, smartphone usage and ownership of other connected devices.

Other highlights from the survey:

– Although shopping websites are more popular among the older audience (Panel), smartphone users aged between 25 and 35 years claim to make more online purchases (survey).

– A greater percentage of smartphone users aged over 40 years access shopping properties at least once a month, according to the panel data, however, smartphone users aged between 25 and 35 years engaged in m-commerce, according to the survey.

–  About 8% of people smartphone users between the age group of 25 to 35 years have engaged in online purchases, while it is 6% for those aged under 24 years age group less than 18 years and in age group of 18-24 years and 5% for age group 36 years and above, according to the survey.

– Flipkart is the most popular shopping website with a reach of 5%, followed by eBay at 4%, Amazon at 2.5% and Homeshop18 at 2.3%. Note that, Amazon recently launched its marketplace in India.

– The eBay app has the highest penetration with just over 1% of smartphone users accessing the app at least once a month. Flipkart comes in second with a reach of just under 0.7%, followed by HomeShop18 at 0.4% and Amazon at 0.1%