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Rocket Internet To Shut Down Jewelry Store 21Diamonds.in: Report

Rocket Internet backed jewelry eStore 21Diamonds.in has shut down its Indian operations, reports iamwire. Rocket Internet has refused to comment on this when contacted by MediaNama. However, we noticed that one cannot place orders on the site at the time of writing this article. Rocket Internet, the German Startup incubator that entered India in 2011, had launched 21Diamonds.in, an online jewelry store that lets users design and order their own jewelry in June 2012. The website lets users select the type of jewelry they want to customize, add a gemstone of their choice, and select the type of metal. 21Diamonds is currently available in 13 other countries including Germany, UK, France, Holland, Brasil, among others and offers gemstones like Sapphire, Topaz, Black diamond, Ruby, Pink Tourmaline, among others and in metal, customers can choose between silver, 9 carat gold (yellow and white) , 14 carat gold (yellow,…

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