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Radiowalla Launches Radio As A Service For FM Stations

Radiowalla Network Pvt Ltd that runs Internet based radio service Radiowalla, has launched Radio as a Service (RaaS), reports Techcircle. The company claims that this service will be offered to private FM stations and network groups with their propriety programmes with music and non-music content. Speaking with the publication, Anil Srivatsa, co-founder and CEO, Radiowalla Network, said that the service will work on part-cash and part-inventory sharing model. What's interesting about the product is that FM broadcasters can just concentrate on producing the content while they can leverage on Radiowalla's licensed products for backend network. The publication notes that typically FM broadcasters need to fill out a lot of formalities if they need to go online. This could not only delay the process but also hamper overall morale of FM broadcasters preventing them from going online. Besides this, the Grant of Permission Agreement (GOPA) signed by FM broadcasters prohibits them from rebroadcasting FM signals online, thus making the operations expensive. FM radio's have been struggling to stay relevant in this age. NH7.in, in a blogpost talk about whether the internet killed the radio and whether digital radio stations could provide a viable alternate to FM radio. The short answer, NH7 guys say, is no. Internet based radio station in this age do not make sense when one could just log into YouTube or use music streaming sites to listen to music. One thing that Radio does very well is discovery of content, however, these music streaming sites are coming up with solutions…

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