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Info Edge Backed Mydala To Launch International Operations

Info Edge backed deals service Mydala is expanding its operations to other Asia Pacific countries including Thailand, reports The Hindu Business Line. Citing Mydala CEO Anisha Singh, the report also adds that the company is looking to expand its operations in India from existing 145 cities to 250 cities and is looking to double its headcount to 600 employees by end of 2013. While Singh didn't disclose the current revenues of the company, she claimed that they broke even in April 2013 and they hope to cross a net revenue of Rs 100 crore this year. We have contacted Mydala for more details on this and will update the story once we get a response. In Thailand, Mydala will compete with other couponing ventures like Groupon Thailand, LivingSocial Thailand which acquired the deal site Ensogo in June 2011, and Sanook Coupon among others. Funding: Launched in November 2009, Mydala has raised around Rs 28 crore investment from Info Edge and angel investors like Ajay Relan and Jayanta Basu of CX Partners until now. It had raised Rs 18 crore (around $3.7 million) from Info Edge in October 2011, Rs 9 crore ($2 million) from Info Edge in April 2011 and $250,000 angel funding from Ajay Relan and Jayanta Basu in November 2010. Mydala currently offers coupons across various categories like restaurants, health & beauty and travel. It also has a product section through which it offers product deals across various categories like electronics, books, mobile phones, lifestyle, apparel, and appliances among others. However, do note that the company doesn't hold any inventory of these products…

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