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Mobile VAS Firm Techzone Partners With MTunes To Offer CRBT

Mobile VAS provider Techzone has inked a two year exclusive deal with MTunes HD to provide its digital platform for MTunes' content through SMS and CRBT services, reports IndianTelevision.com. Through this deal MTunes HD will be allowed to use Techzone's shortcode 56060 for its marketing activities and a CRBT and song download keyword will be included by MTunes HD for every song owned by Techzone. A WAP page and a WAPlet showcasing the WAP content of the movies provided by Techzone will also be included by MTunes. Apart from this, music through MTunes' other partnerships, IP properties of MTunes HD like M Originals and other future creations will also be included to this service, as indicated by the report. TechZone's partnerships: In May 2013, Vh1 launched its Vh1 Hub, Vh1′s mobile content shop powered by Techzone to offer users with songs, ringtones, caller back tunes, videos and wall paper’s on their Vh1 Hub WAP, mobile site and their website. In April 2013, the company extended its Magic Voice, its IVR service to telecom operators like Uninor (across India) and Airtel (Chennai). The service was previously launched on Idea Cellular (Tamil Nadu & Chennai circle). Although it is not how the service works with most of its partners, subscribers on Idea network however can dial the short code 56060 and select a voice in which they want to communicate with their friends and family. In February 2013, TechZone had inked a tie-up with the news channel India TV to serve as its technology partner. While the deal period or the financial…

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