Through this partnership, MobStac intends to offer its clients with options to monetise their mobile websites and apps. Vdopia, in turn, intends to offer its clients with the option of using MobStac to create a mobile presence for themselves. The deal period or the financial details of the partnership were not disclosed.
Apart from VDOAd network, MobStac also offers Google AdSense, InMobi, DoubleClick for Publishers (DFP), OpenX Enterprise, ZEDO and other third-party ad servers as advertising options to its clients.
MobStac Partnerships: In December 2012, MobStac had partnered with PubMatic, digital media platform, to offer its service through PubMatic’s platform. With this partnership, MobStac’s services were to be offered through the recently launched PubLink, PubMatic’s enterprise app marketplace for premium publishers.
MobStac allows web publishers including blogs and websites to convert their desktop sites into mobile optimized websites and offers HTML5 ready mobile websites and touch site for tablets apart from plugging into all major mobile ad networks and analytic tools. It also lets publishers control all their mobile apps and websites through a unified dashboard. Currently, the company offers solutions to individual web publishers and enterprises. Its enterprise publisher clients include thehindu, allafrica.com, while its individual web publisher clients include intomobile, and techtree, among others. In November 2011, the company had raised undisclosed amount of funding from Accel Partners and Mumbai Angels
Vdopia Partnerships: In 2011, Vdopia had partnered with IAS-Media Digital, a media marketing group that operates in the Middle East, to allow IAS- Media to Vdopia’s video ads – pre-app, in-app and mobile web video ads on smartphones and online video products across the Middle East region. It had also partnered with NDTV to power video advertising for NDTV Profit and NDTV’s online video site Tubaah, which was shut down later.
In December 2012, the company had raised $3.4 million ($3,391,862) in a series B round Vdopia’s clientele includes McDonald’s, Scion, Universal Studios, Microsoft, Sony Pictures, Wrigley and Miller Coors. Vdopia had previously raised $4 million from Nexus Venture Partners in October 2009, following an undisclosed seed round from the same fund in December 2008.