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Mobile Publishing Company MobStac Partners With Video Advertising Platform Vdopia

Mobile publishing company, MobStac has partnered with video advertising network, Vdopia's VDOAd network. Through this partnership, MobStac intends to offer its clients with options to monetise their mobile websites and apps. Vdopia, in turn, intends to offer its clients with the option of using MobStac to create a mobile presence for themselves. The deal period or the financial details of the partnership were not disclosed. Apart from VDOAd network, MobStac also offers Google AdSense, InMobi, DoubleClick for Publishers (DFP), OpenX Enterprise, ZEDO and other third-party ad servers as advertising options to its clients. MobStac Partnerships: In December 2012, MobStac had partnered with PubMatic, digital media platform, to offer its service through PubMatic’s platform. With this partnership, MobStac’s services were to be offered through the recently launched PubLink, PubMatic’s enterprise app marketplace for premium publishers. MobStac allows web publishers including blogs and websites to convert their desktop sites into mobile optimized websites and offers HTML5 ready mobile websites and touch site for tablets apart from plugging into all major mobile ad networks and analytic tools. It also lets publishers control all their mobile apps and websites through a unified dashboard. Currently, the company offers solutions to individual web publishers and enterprises. Its enterprise publisher clients include thehindu, allafrica.com, while its individual web publisher clients include intomobile, and techtree, among others. In November 2011, the company had raised undisclosed amount of funding from Accel Partners and Mumbai Angels Vdopia Partnerships: In 2011, Vdopia had partnered with IAS-Media Digital, a media marketing group that operates in the Middle East, to allow IAS- Media to Vdopia’s video ads – pre-app, in-app and mobile web…

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