Minjar Adepto

Speaking to Medianama, Minjar CEO Vijay Rayapati has denied that they have acquired the social app platform Adepto. Rayapati said that they never had a discussion with the company for an acquisition, although he had spoke to the founders on a personal capacity at the Microsoft Accelerator.

On Friday evening, Microsoft Accelerator had informed Medianama that Minjar had acquired the Bangalore-based social app platform Adepto, although it had declined to disclose any further information on this acquisition. The Economic Times has also reported this story. We checked with Microsoft today and the company continues to say that Minjar has acquired Adepto, so we are not quite sure on what’s going on. Update: Adepto CEO Kiran Kumar has told Medianama that they have not closed the Minjar acquisition and are in talks with an “interested party”. However, he didn’t disclose any further details on this.

Founded in 2010, Adepto had raised $300,000 from Blume Ventures and a consortium of angel investors led by Rajiv Dadlani in June 2011 and was part of the second batch of Microsoft’s accelerator program. The company had initially launched a social commerce solution Trol.ly which allowed consumers to share their e-commerce purchases on social networks like Facebook, in return for discounts or an offer.

Last July, Adepto had pivoted the product to a social marketing platform called Crowdnub, which allows brands to build and launch customized social apps across various devices and social platforms like Facebook, Twitter and LinkedIn. The company claimed to offer the ability to build the app only once and reuse it for various social media campaigns later, thereby reducing the data fragmentation across various apps and the user friction towards these apps.

Brands could use various content types like videos, images, maps among others in their apps and also design quizzes, polls and contest with their own content or with user generated content. Brands can also provide virtual points, badges and rewards like discount vouchers, event invites and special privileges among others to consumers. Its clients include HDFC Life, Jabong, Gaana*, Cafe Coffee Day, Jet Airways and Wildcraft among others.

The company offers this service on a 14-day free trial, following which brands can opt for any plan starting at $4.99 per campaign per day and going up to $24.99 per campaign per day. It also offers white label solutions for brands.

On the other hand, Bangalore-based Minjar offers businesses cloud based enterprise apps on Amazon AWS platform. These include Minjar Swift (Software Stack optimization app), Minjar Swarm (Load testing app), Minjar Seal (Data Backup app), Minjar Hawk (Application and system monitoring app) and Minjar Whale (Big Data Management app) among others. It also offers cloud consulting and cloud migration services and has clients like Mobstac, Babyoye, txtweb and Inkfruit among others.