wordpress blog stats
Connect with us

Hi, what are you looking for?

MagicBricks’ Sudhir Pai On Bogus Listings, Expansion, Handling Consumer Complaints & More

MagicBricks.com is an online property portal from Times Business Solutions, which provides property listings, advice and news on buying or renting properties. In the first part of our interaction with Sudhir Pai, Business Head of MagicBricks, he spoke about the launch of new locality features, response to their website, profitability of their business, among others. In the second part of our interaction, he speaks about monetisation, luxury section, consumer complaints, consumer data collection, target, competition, scaling, marketing and challenges. Monetisation Medianama: How do you monetise your website? How much do you charge for ads and premium listings? Pai: We have a robust commercial model where bulk of the revenue comes from builders and brokers for listing properties, for banners and other kinds of advertising. Free listing is available for individuals. Medianama: How do you ensure, when an individual is posting, that he is not a broker? Pai: To ensure that agents don't go down that route, only one listing can be made on the website using one email Id and one mobile number for free. Beyond that, even an individual has to pay. Most people who want to list more will end up paying for the listings because of the email Id and mobile number. Medianama: Why did you decide to launch a luxury homes section? How have you monetised this section? Is it different from your regular monetisation strategy? Pai: It is a completely different section because our experience told us that a cluttered website is not able to cater to luxury buyers. A luxury buyer…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ