wordpress blog stats
Connect with us

Hi, what are you looking for?

Madura Fashion & Lifestyle Launched E-Commerce Portal TrendIn.com

Looks like we missed this one earlier: Aditya Birla Nuvo Ltd run Madura Fashion & lifestyle had launched its E-commerce store at TrendIn.com in March 2013.iamwire seems to have reported about this development in March 2013, however at the time the site was not live and was open only for employees.

Madura Fashion & Lifestyle which is a division of Aditya Birla Nuvo Ltd offers brands like Louis Philippe, Van Heusen, Allen Solly, People and Peter England. When we checked, it offers all of these brands on the online store TrendIn. Interestingly, the portal claims to be the official online store for these brands. The company claims that it has about 1,300 stores and has presence in more than 2,000 premium multi-brand stores and 100 departmental stores.

Trendin.com

Portal: When we checked the portal, one could login using their Facebook account or by registering on the website. Currently the portal offers lifestyle products for men and women. The company claims that it currently offers free shipping only within India and claims that delivery of products takes about 2-7 days. The portal uses Billdesk payment gateway and accepts Credit/Debit card, Net Banking and Cash On Delivery (select places) as options.

Interestingly the website also seems to offers loyalty points on every purchase. We were not able to check out this feature, however, the company claims that users can convert these loyalty points to vouchers to be redeemed for purchasing products.

TrendIn.com competes against Lifestyle E-Commerce portals such as Myntra.com, Flipkart.com which recently started with apparel category, Jabong India, Yebhi.com, Snapdeal.com, among others.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ