Amit Garg, Business Head (Internet Business) at HT Media seems to believe that he has a product that can disrupt the jobs classifieds market, and he could be right. HT Media is putting some serious marketing muscle behind Shine MyParichay, apart from investing in the company (MyParichay) that is bringing this differentiation. When Shine.com was launched in 2008, marking the groups entry into job classifieds, it offered consumers "match-making", as a differentiation over market leader, Naukri.com, which has a significant majority share in the jobs classifieds business in India. Naukri still has that significant market share (and claims to have gained even more since IPO), but there has been little product innovation in this space to speak of since. In our opinion, Shine MyParichay changes that, largely because it addresses a recruiters needs for finding a quality recruit, and leverages…
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