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Google India Finally Introduces Product Listing Ads

Google India has introduced Product Listing Ads in India, a new ad format that will appear on shopping related queries on Google.co.in. When a user makes a shopping related search query, Google will now display these ads with product image, price of the product and links. Note that these results will appear in a box with "sponsored links" labeled over it. In May 2013, NDTV Gadgets had reported that Google had started displaying shopping results with search listings in India for select users. When we checked, the product listing ads were not available on my account, however, it was available on my colleague Vikas' account. It's quite possible as Google usually tends to roll out services like these in batches and that not many E-Commerce companies might be participating in the program yet. Current E-Commerce partners include Flipkart, Myntra, Jabong, Naaptol, among others. It appears that Google is testing multiple ad formats. Product Listing Ads doesn't seem to work on mobile browsers, at the time of writing this article. In May 2012, Google transitioned its Product Search to a new shopping system that required merchants to pay for the inclusion in the US. Besides this, free Google shopping listings ended for worldwide customers on June 11, 2013 and it had extended its product listing ads on smartphone globally, except for India.  Prior to this, merchants could see their products listed on search queries for free. It's an interesting offering since customers use Google for researching a product before buying. Earlier, since Google…

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