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Digest: BIGFLIX, HomeShop18, VServ, BookAdda And Tyroo

Reliance Entertainment’s video on demand service, BIGFLIX has increased their catalog of Tamil films across genres like action, comedy, drama and thriller including Kollywood title’s from the 90’s like Mani Ratnam’s Thiruda Thiruda, Iruvar and Bombay, along with Indian and Jeans, latest releases like Kadhalil Sodhappuvadhu Yeppadi, Oru Nadigayin Vakkumoolam, Nootrenbadhu.

Users are required to subscribe to one of BIGFLIX’s plans that start at Rs 99 to get access to these films.

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Online retail store, HomeShop18.com has introduced food and grocery to its existing product range. The food category presently consists of Olive oil, drink concentrates and mocktail syrups and will available both on TV and their website.

In the coming months, the company plans to widen this range by adding ready-to-eat items and other food products for its customers. Other product categories offered by HomeShop18 include home décor, gadgets, lifestyle, books, kitchen appliances, health and beauty, apparels.

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VServ, mobile advertising network that offers Mobile In-App and WAP advertising has further expanded its international presence by opening an office in South Africa along with new hires from South Africa and South East Asia. Dippak Khurana, Co-founder of VServ had previously told Medianama that Africa contribute 15%-18% of their traffic and close to 45% of the company’s revenue comes from the International market.

The company has appointed Jacqui Boyd as Sales Director, South Africa and will be based out of Cape Town. Max Ku has been appointed as the Business Development Director in Malaysia and will be based out of Kuala Lumpur. Vserv has also appointed Nguyen Quang Duy as Business Development Director, Vietnam and will lead the roll out of brand solutions for advertisers and build partnerships with premium publishers across Vietnam.

In January 2012, Khurana had mentioned that Vserv was serving ads on close to 10,000 Java and Android apps.It’s working with about 500 developers, including Handy Games, Germany, Glu Mobile, USA, Connect2Media, UK and Herokraft, in Russia. On the agency side, Vserv deals with 15-20 ad agencies including Soma and Ring Ring in addition to over 100 advertisers and 7,000 publishers. According to the company website, it has presence in London, Singapore, Indonesia, Vietnam and India.

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Online bookstore, Bookadda.com has added Google Preview option for over 5,00,000 books including  fictional, non-fictional bestsellers and new releases, catalogue of study material for competitive exams, schools and colleges with the intent of allowing consumers to preview the book before buying.

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Bookadda.com claims to have a catalogue of over one crore books across hundreds of genres and sells a book every 2 minutes now and ships orders to over 3500 locations pan India.

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Multi-screen performance network, Tyroo has appointed Ratnakar Bharti as the General Manager & India Sales Head and Sandeep Sabharwal as Global Head, Delivery & Publisher Relationship.

Bharti has over 15 years of experience in media planning, buying, campaign management, business development and ad sales for brands across business verticals. Prior to Tyroo, he had headed National Sales for Ideacts Innovations Pvt. Ltd for close to four years. He has also been associated with organizations such as Rediff.com, Intercept technologies, Business Standard and Indiabulls.com.

Sabharwal has over 18 years of experience in sales, business development, digital media & marketing. Prior to joining Tyroo, Sandeep held the role of Head, Digital Team – North at Maxus, GroupM. In the past, Sandeep has worked with Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration.

Tyroo claims to work with over 5000+ publishers across the globe for variety of campaigns in categories such as e-commerce, travel, automobiles etc.

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