Online food ordering service TastyKhana.com has raised more than $5 million from Delivery Hero, an online food ordering marketplace.Following this, TastyKhana has also partnered with Delivery Hero to list its services on Delivery Hero’s site. It’s unclear how the company plans to use the funds raised.
Pune-based TastyKhana was launched in 2007 and currently offers its services in Pune, Mumbai, Bangalore, Gurgaon, Delhi, Noida, and Faridabad. It claims to have served more than 100,000 customers in these regions. It also claims that it has tied up with 1,000 restaurants and around 3000 restaurant in the seven cities that it operates in. TastyKhana also offer apps for Android, iPhone and Blackberry.
Currently, TastyKhana has tied up with only 3000 restaurants in the seven cities it operates in. The investment might help TastyKhana to tie up with more restaurants in the country, while it might also help Delivery Hero to enter the Indian market without much investment. Note that, Delivery Hero competitor JustEat had also entered the country by acquiring HungryZone and claims to have 2,500 restaurant partners in India. It appears that Delivery Hero is following Just Eat’s model.
Headquartered in Berlin, Delivery Hero is present in 14 markets and with the partnership with TastyKhana it has not entered the Indian market. Delivery Hero has raised a total of $104 million in funding from Kite Ventures, Kreos, Team Europe, Point Nine, Tenglemann Ventures, and Holtzbrinck.
Online food ordering services
In May 2013, Rocket Internet-backed online food ordering service FoodPanda had raised more than $20 million investment from a group of investors which include Investment AB Kinnevikand Phenomen Ventures.
Other players include BigBite.in which had claimed to have tied up with about 600 restaurants in Delhi-NCR as of September 2012, Mumbai based Deliverychef.in which offers online food ordering service in Bangalore, Mumbai, Navi Mumbai, Thane and Pune.