Coca-Cola India has launched a new site at Coke2home.com that will home deliver all Coca Cola products to users, reports Times of India. At the time of writing this article, the initiative seems to be in pilot stage and the site notes that it currently delivers only in Ahmedabad municipal corp.
The site offers products such as energy drinks, juice drinks, mixers, soda, and packaged drinking water and notes that it offers delivery only for orders above Rs 300. Besides individual orders, it also offers bulk orders or monthly based orders. However, it’s unclear whether the site offers any discount on bulk orders.
One just needs to register on the site with their name, email address, and location for a regular order. For a bulk order, one has to fill a form on the site to connect with the company representative. We were not able to test the service as it’s available only in Ahmedabad. However, it appears that once a user places an order, the company provides them with an order number that they can track on its website. It claims that orders placed before 12 noon will be delivered on the same day.
On Mobile: Coca Cola has also launched a mobile version of the site accessible at m.coke2home.com. Alternatively, the site also provides a QR code that users can scan which leads to the mobile version of the site on their mobile browser.
Cracking the FMCG market is tough as usually people expect these products to be delivered the same day or as quick as possible. For companies to offer FMCG products online, they would have to tie up with brick and mortar stores to offer quick delivery or build up their own delivery mechanism. The latter one could be a costly venture.
FMCG Products on Internet:
In October 2012, Mumbai-based KeenBean Retail Pvt. Ltd had launched e-commerce portal Foodesto.com, which offers organic gourmet and specialty food items and kitchen accessories. In December 2011, Gourmet Company, a company which offers gourmet food products and gift items, had launched its e-commerce store Gourmetco.in. The online store claimed to feature 400 gourmet food products including herbal blend teas, cookies, cereals, jams & marmalades, salad dressings, mustards rare coffees, pastas and Mediterranean food ingredients, among others.
Besides that, Indiatimes* also offers organic food items across various categories including cereals, spices, health food, pulses and others, through its recently launched ayurvedic and and organic products online store Satvikshop.com.
AaramShop, a Delhi based startup, is looking to monetize online grocery shopping in a rather unusual manner: instead of retailing groceries themselves, they’re tying up with mom-and-pop (kirana) stores and taking orders for them for free, while charging brands for promoting their wares to those online.
Bangalore based BigBasket claims to offer 10,000 products across several categories like fruits & vegetables, groceries and staple provisions, bread & bakery products, toiletries, branded food & non-food products, dairy products, household provisions, confectioneries and frozen food such as Ice Creams and others. It also has a fleet of 50 Omni vans and claims to deliver products within six hours of an order being placed by the customer. There are other players such as MyGrahak.com and ZopNow which also offers online grocery shopping.
*Disclosure: Indiatimes is an advertiser with MediaNama