After launching its marketplace earlier this month, Amazon India has now added mobiles, accessories, cameras, and portable media players to its marketplace. Prior to this, Amazon India only offered eBook, Kindles, movies and TV series, and book on its store. With this addition, Amazon India now directly competes with Flipkart, Snapdeal, and other major E-Commerce marketplaces in India. Besides the new addition, when we checked the site we also found tablets, laptops, and related accessories listed on the site. Similar to the Amazon US marketplace, one can filter products based on categories, brands, new arrivals, price range, seller, and availability. They can also sort out the results based on relevance, popularity, price, average customer review and newest arrivals. On the product page, the company allows sellers to upload more than one picture of the device, and include information such as stock available, product description, technical details, warranty and support, customer reviews and ratings. The company claims that it now features 20,000 products from 150 Electronics retailers including Croma, Vijay Sales, UniverCell, Saholic, and J.J. Mehta & Sons. When we checked it listed electronic products from brands like Nokia, HTC, Micromax, Blackberry, Samsung, Sennheiser, Panasonic, Sony, Canon and Nikon among others. Amazon India timeline February 2, 2012: Amazon launches Junglee.com in India as an advertising service for product ads, thereby acting as an aggregator for Indian online retailers, pitting retailer against retailer for similar products. February 14, 2012: Amazon India gets an approval from the Foreign Investment Promotion Board (FIPB) to set up a wholly owned subsidiary (WoS) in…
