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Amazon Launches India Marketplace At Amazon.in

Update: The official Amazon India press release is in: The Amazon.in book store features over 7 million print books across 200 plus categories, with the "Search Inside" which allows previews of text, of more than 1.3 million books. In terms of Movies and TV shows, it has 12,000 titles in English and Hindi across DVD, Blu-ray, Blu-ray 3D and Video CD formats. Amit Agarwal is the Country Manager for Amazon in India. Earlier today: Amazon has gone live with its India marketplace business at Amazon.in, allowing customers to buy goods from third party sellers, beginning with the lowest common denominator of e-commerce - books, movies and TV shows. (Hat tip: Mohak Gambhir) Cameras and mobiles will be "coming soon", the website says. The company is offering free home delivery for buyers as of now, but will eventually be priced at Rs 49, and free only over Rs 499. How long before they start selling Kindles? They have a deal with Redington. Strangely, though, Amazon is promising delivery between 2-4 business days or 5-10 business days for orders fulfiled by Amazon, depending on the pin code. This is unusually long, compared with Indian e-commerce or marketplaces sites, many of which deliver the next day, or sometimes even the same day. In case the seller is delivering, buyers can choose between 2-4 business days and 4-7 business days for urban areas, and 5-14 business days for rural. Amazon is also offering cash on delivery, and charging a convenience fee of Rs 39 for CoD;…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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