wordpress blog stats
Connect with us

Hi, what are you looking for?

2.66M Tablets Shipped In 2012, 78% Are Low Cost 7-inch Tablets: IDC

The overall tablet market in India has reached approximately 2.66 million units in 2012, a 901% YoY growth from 2011. The low cost 7 inch tablets made up for close to 78% in the total volume shipments for Q4 2012, up by 8% as compared to the last quarter, according to a report by IDC. The research firm attributed the growth in tablets to the growing contribution of local vendors and the increasing Chinese imports in the Indian market.

Do note that the report does not mention any methodology. We have contacted IDC for the methodology and will update once we get a response.

IDC tablets report IDC Tablets report

Around 1.198 million tablets were shipped in Q4 2012, 1.02 million in Q3 2012, 0.3 million in Q2 2012, and 0.1 million in Q1 2012. Tablet shipment in third quarter increased significantly, which we feel could be attributed to the festival season.

Samsung tops the list of vendors ranked by unit shipments with 15.76% of the market share, followed by Micromax with 13.33%, Apple with 9.92%, HCL with 7.05%, and Karbonn with 6.17%. This only indicates that the tablet market is still in the nascent stage in the country with no brands having a significant lead. At the current market position, any of the tablet brands can take the top position in coming months.

Recently, Apple introduced a trade-in promotion offer that would give a minimum Rs 4,000 off on new iPad and iPad mini if users trade-in their old tablets or notebook computer to increase its marketshare in the country. IDC reports that Samsung outperformed the local vendors by increasing its 7 inch device shipments and driving the prices of their tablets down. Note that, Micromax too seems to be following in the footsteps of Samsung by flooding the market with a lot of devices. In January 2013, Micromax had announced that it plans to launch 30 smartphones in 2013, however, its tablet strategy is not clear yet.

Advertisement. Scroll to continue reading.

Other highlights:

– Chinese and local Android tablet vendors comprise close to about 70% of the total tablet market in the country.

– Most of Chinese unbranded vendors operate on a “fly by night” model, wherein they flood the market with low-cost tablets and vanish within 2-3 quarters.

Related:
Indian Tablet Shipments At 1.09M During Oct-Dec 2012; 3.11M In 2012: Report
Indian Smartphone Shipments Up 48% YoY; Mobile Shipments Up 16% YoY: IDC

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ