Media conglomerate Viacom18 has launched an IVR based voice chat called MTV Gupshup, a mobile content shop called Vh1 Hub and a game for teenage girls called Stardom Saga. Speaking to Medianama, Rajneel Kumar, Viacom18’s VP and Business Head, Digital Media said that these products have been launched to make their content available to consumers wherever they are, through multiple devices. Owing to the recent challenges in the traditional mobile VAS market in India due to change in guidelines, the company is launching new products to monetise this space better, adds Kumar. Vh1 Hub: Vh1 Hub, Vh1's mobile content shop powered by Techzone, offers its users with songs, ringtones, caller back tunes, videos and wall paper’s on their Vh1 Hub WAP, mobile site and their website. This service is available for Android, Blackberry and Symbian platforms. When we checked the website we noticed that though people can sample songs and buy them, there is no information at all on the price of each song, caller tune or ringtone. The website also has a super value section, however without mentioning the price of each song, users cannot really find what the value ad is in this section. Even on check out the website does not provide any information about the pricing of the song that you buy. The website mentions that users can SMS Hub to 56882 to set up songs as caller tunes. It is worth noting that Vh1 had also recently launched a Facebook music streaming app in partnership with Hungama. However, when asked…
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