Sociomantic Labs, which provides solutions for eCommerce marketers, has extended its operation in India with a new office in Mumbai and has appointed Mahesh Narayanan as Managing Director, India. He will be responsible to build the team and manage growth in India.
Narayanan joined AdMob as Country Head for India in June 2009. Following Google’s acquisition of AdMob in 2010 he worked at Google as Country Head, Mobile. Prior to AdMob, he was the founding member of Google India’s direct sales operations in 2005. He has also worked with companies such as Rediff.com, Bidorbuyindia.com, Baazee.com, Mediaturf Worldwide and Times Now.
Sociomantic Labs claims that it displays campaigns for eCommerce advertisers in more than 50 countries. Sociomantic Labs has offices in Berlin, Warsaw, Paris, Amsterdam, Sao Paulo, Moscow, New York, London, Madrid, and now in Mumbai. The company has an employee count of 100 people and hopes to double its employees in the next 12 months.
Sociomantic Labs provides an interface for streamlined real-time display of ads. It provides services such as Real time bidding of ad impressions, global RTB reach, and ability to create personalized creatives for ads.