Prior to this appointment, Sinha served as the Director and Chairman at pH solutions, a Mumbai-based product and services firm. He has also worked as the Vice President and Technology Head at Web18, where he was apparently responsible for launching and improving various Web18 services like FirstPost.com, In.com email service and the Hindi Edition of Moneycontrol.com among others.
Before this, he also worked as the VP (Technology) at the Reliance ADAG owned gaming portal Zapak and has had stints at Patni Computers and Qwest Corporation.
Interestingly, this follows the appointment of another Web18 executive, Surya Mantha as the Managing Director of Saregama in November 2012. Mantha served as the Web18 CEO for almost four years (October 2006 – March 2010) before moving on to Omidyar Ventures in April 2010 and later to Saregama in January 2013.
This appointment is particularly interesting since Keshaw Sinha, like Surya Mantha, is an Internet executive and has significant experience in launching and scaling up digital properties. With declining physical music sales, Saregama is probably now focusing on digital music sales and we wonder if the company is looking to launch any new digital properties or completely revamp its existing online store to offer an improved user experience in the future.