Infibeam Sahaj

Sahaj e-Village Limited, a subsidiary of Srei Infrastructure which sets up and operates broadband enabled Common Service Centres in rural India in a public-private partnership, has partnered with the e-commerce venture Infibeam to launch an online shopping portal called

Sahaj informed that this store will be exclusive for rural consumers and will offer products across various categories like mobiles, watches, books, and music among others. The deal period or the financial details of the partnership were however not disclosed.

The company said that this store will be available only to authorized Sahaj Village Level Entrepreneurs through the Sahaj portal and claims that the service is currently available across 50 Sahaj Jan Seva Kendras in Uttar Pradesh, with plans to extend the service to other regions shortly.

At the time of writing this article, we got an error message ‘Authorization Failed’ when we tried to access the service. We’ve been awaiting a response from Sahaj and Infibeam for more details on this launch since last Thursday, and will update in case we hear from them.

Sahaj Partnerships: In November 2011, Travel site had collaborated with SREI Sahaj e-Village to offer travel products at common service centres. It had also tied up matrimonial classifieds company for rural matrimony initiatives in July 2010 and partnered with State Bank Of India to offer rural e-Banking service.