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Penguin Books India Launches Inked For Young Adults; Just Another Blog?

Penguin Books India has recently launched a website targeting young adults between 13 - 21 years of age called Inked which also has an offline imprint division. The company claims to have over 20,000 registered young adults on Inked website, although we didn't find any registration process on the site at the time of writing this article, so we are not quite sure on what company means by registered users. Just a blog targeting Young Adults? Penguin Book claims that Inked is a creative platform for young adults and focuses on books and writing for young adults as well as topics like music and art. However, at the time of writing this article, we noticed that the website is just a simple blog which features blog posts across various topics like music festivals, iPhone apps, inspirational ideas, among others. It also features works from various youngsters on the site and also allows them to submit their work for showcase on their website. What could Penguin Books do with Inked? This initiative appears to be an attempt by Penguin to tap into younger audience who are tech savvy. While their idea is worth appreciating, we believe their approach could've been significantly improved. Firstly, its just a simple blog which is publishing articles across various topics, rather than being a platform for creativity as they claim. While they do offer the option for youngsters to submit their work, there is currently no room for interaction which can make it a creative platform. At the least, Penguin Books could probably…

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