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Onmobile CEO Mouli Raman: No Plans To Go Direct To Consumer; Piloting Brand Supported mRadio

OnMobile Global reported revenues of Rs 725.4 Crore for the financial year ended 31st March 2013. The company focused largely on its growing International business (Which now accounts for 61% of its total business on its earnings conference call, we thought we'd get a sense of what is going on in Mobile VAS in the Indian market, and OnMobile's approach to it from its CEO Mouli Raman, in a brief Q&A (on the concall): MediaNama: On the last conference call, you had mentioned that the TRAI is planning to relax the VAS regulation and allow routing of payments through telco gateways. Is there any update, because there is no official statement from the TRAI on this? Raman: On the deactivation side, the operators have already implemented what the TRAI had asked. On the activation side, there has been no formal directive, but many initiatives the operators have taken on the ground. There are delays because they (Ed: TRAI, we assume) have other things they are looking at right now. MediaNama: So, what is the state of your Ringback Tone business in India? Raman: Overall, we've been proactive in implementing these initiatives, and we've seen stability in revenues. MediaNama: Is it growing or still declining? Raman: We have a decline, but that has stabilized. MediaNama: So what then is the state of VAS? Telecom operators appear to be shifting focus towards data services. Raman: Today, the normalcy is returning. It hasn't returned fully, but from here on, we expect consumers to start experimenting with the services…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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