Its taken almost two years for the professional networking site LinkedIn to double its user base in India: The company today claimed that it has crossed 20 million registered users in India, up from 14 million in April 2012 and 10 million in June 2011. LinkedIn however hasn’t disclosed the number of active Indian users on the platform. It had 7 million active users as of April 2012.
Importance of India For LinkedIn
Having started its Indian operations in November 2009, Linkedin claims that India now accounts for 9% of its total user base of 225M members and it is currently the largest member country for the company outside the United States where it has 74 million members.
This is significant since it indicates that LinkedIn has around 20 million professionals where majority of the profiles are updated on a regular basis due to the social nature of the service, which is quite different from a traditional resume approach which tends to get outdated pretty often. Also, senior executives typically don’t post their resumes on job sites, since it leads to unsolicited and unrelated recruitment offers from bulk email senders, however LinkedIn provides recruiters with access to these senior executives across various industries, while at the same time, it offers executives with control on how can contact them and send messages to them.
Besides this, LinkedIn also offers features like profile recommendations, endorsements and user connections, which probably gives more information to recruiters than a resume. However, on the flip-side, mass recruiters will probably still opt for these traditional job portals since its quite cumbersome to carry out mass hiring on the LinkedIn platform.
Traditional Job Portals Are Changing Too
LinkedIn’s impact on traditional job portals like Naukri and Times Jobs among others, is evident from the fact that Info Edge acquired Toostep Consultancy last October to build new social features for Naukri and offer integration with various social networks while Times Jobs rolled out services like Career Play, which allows professionals to create live resumes or convert their existing resumes to live resumes in timeline format directly from their mobile phones and launched new social features like profile endorsements, allowing candidates to seek endorsements from their Facebook contacts for any specific education, work related and skill detail in their resume.
As an aside, here are some stats released by LinkedIn about its India users:
– Top 3 industries: IT Services, Computer Software and Accounting.
– Top 3 skills include Management, Sales and Training.
– 1565 members have listed ‘Bollywood’ in their LinkedIn profile, while 4775 members have listed Yoga, 2924 members have listed Cricket and 231 members have listed Curry on their LinkedIn profiles.
– Most In-Demand Employers: TCS, Infosys and IBM.
– Ganganagar, Jalandhar and Delhi-NCR are the top 3 locations where people love their jobs.
There’s no information on the oldest profession in the world, which LinkedIn has banned from its network.