The numbers are growing, and how: Season 6 of the Indian Premier League has reported a total of 75.2 million viewers online, around 52% higher than the 49.3 million reported last year, halfway through the tournament (38 matches), across the combination of Times Internet owned BoxTV and on IPL on Google owned YouTube. Times Internet has the rights for online streaming (and more) for the Indian Premier League, and has a partnership with YouTube for streaming it. The joint press release from the companies also states that the combined viewership of users watching highlights and clips increased 480% year on year, in terms of watch hours. Growth in viewership has been consistent this year, instead of the usual pattern of being high in the first two weeks, and then picking up again towards the end of the tournament, Praveen Sharma, Head of Media Sales for Google India said in the release. Bangalore and Hyderabad lead the viewership with 14 per cent each, with Delhi coming in a close second at 10 percent. Maximum online views were registered on 23rd April between – Royal Challengers Bangalore vs Pune Warriors and Mumbai Indians vs Royal Challengers Bangalore on 25th April. Note that last year - for the whole tournament - Bangalore had accounted for the highest pageviews: 13.6% (around 15.37 million pageviews) of the total pageviews, followed by New Delhi which accounted for 13.2% (around 14.91 million pageviews) and Mumbai 9% (around 10.17 million pageviews). Google and TIL haven't shared much data this…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...