Mobile VAS provider IMImobile has inked a multi-year partnership with Content Connect Africa (CCA) to provide premium African independent music and video content across Africa. The financial terms and the deal period has not been disclosed yet.
This partnership will allow IMImobile to use CCA’s content to offer full tracks, ringback tones, real tones, animations, images, and video to its mobile operator clients in Africa. The company claims that CCA has a substantial catalog of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast, & Kenya and holds the rights to exclusive video content featuring African artists including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola).
IMImobile informs that it will integrate this content to its cloud-based DaVinci Evolved Service Platform (ESP), which it claims, has already been integrated with over 80 operators and deployed in more than 60 countries. In Africa, IMImobile works with telecom operators such as Millicom, Tigo, Airtel, MTN, Zain, among others.
IMImobile’s content based initiatives
In February 2011, it had entered into a partnership with the cricket based website Krishcricket.com to provide cricket related services to mobile operators globally. Krishcricket.com founder Krishnamachari Srikkanth, had then stated that this partnership will enable the site to offer cricket based content on mobiles through SMS, USSD, IVR, WAP and 3G platforms.
Last year, IMIMobile had acquired a UK-based digital agency, Skinkers, which develops desktop apps, games, iPhone/iPad and android apps, and products related to web and social platforms. The company was planning to integrate Skinkers with its DaVinci Evolved Service Platform to offer solutions in mobile and web based interactive TV, m-commerce and customer care and introduce push-notification based capabilities. In 2010, it had also acquired a UK based mobile services company WIN PLC, which runs mobile marketing campaigns in partnerships with mobile operators like Vodafone, O2, T-Mobile, Maxis.