Noida-based online TV guide and social and community platform iDubba has launched iCouch that allows users to live chat during a TV show or event. The company has also partnered with Zee Cafe for Grey’s Anatomy season 7 to conduct live chats about the show. iDubba also plans to partner with more channels in the near future. Users will have to download iCouch Android app available for download from the Google Play Store. Chat rooms associated with the show are open for chat only when the show is aired. Users will have to enter their mobile phone number to start using the app, upon which the app sends a 4-key pin for verification. The app then allows users to invite users through SMS, Facebook or Twitter. We couldn’t test the chat room as it’s open only when the show is being aired, however, it appears that users can like a conversation or mark it as spam. Users can also upload their favorite scene from the app. However, we had the app installed on our phone and noticed that the app sends quite a few notifications including a notification about the show timing, interesting facts about the show, among others. Monetization: Rabi Gupta, Co-founder at iDubba, in an email conversation with MediaNama said that currently iDubba does not monetize the app and is looking to focus on growth. Gupta also mentioned that iDubba could monetize through TV Channels, media agencies, advertisers, among others. In the Google Play Store screenshots, we noticed that the app…
