Launched in January 2013, iBluebottle is a matrimonial website that is trying to create a niche by positioning itself against the existing matrimonial websites via its pricing and detailed profile verification process, by targeting professionals who only fit a particular eligibility criteria. Speaking to Medianama, iBluebottle Co-founder Akhilesh Sharma said that the website was started to cater to professionals who don't have time to go through hundreds of unverified profiles on the existing matrimonial websites. When asked about the significance of the website's name - iBluebottle, Sharma said that Blue bottle is a flower that people wear when in love. We found the name to be rather corny for a matrimonial website that claims to cater to an elite crowd. Membership & Match-making process iBluebottle claims to have around 2,000 registered members, of which 70%-80% of them are MBA graduates and 10% are Chartered Accountants. Sharma said that they accept members only after a detailed registration and verification process, following which members have to take a personality test that will be used to shortlist prospective matches, which will be sent to them every Friday. Its worth noting that unlike its competitors, iBluebottle currently does not allow users to randomly browse through existing profiles on their website. Profile Verification iBluebottle claims to verify the registration information of each member, which includes verifying their work place and public profiles. Sharma said that profile verification of each member takes around a week, following which the profile goes live on their website. The company also conducts a second level of verification through proof of identity documents,…
