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Times Internet Shuts Down Hutk.com

It looks like Times Internet* has quietly pulled the plug on its NRI focussed e-commerce property HutK.com, just as quietly it was launched back in November 2011. At the time of writing this article, a note on the website informs visitors that 'Hutk is under maintenance' and asks them to shop for similar products on Indiatimes Shopping. This was first reported by Nextbigwhat. When we contacted Times Internet on this, the company told Medianama that Hutk was one of Times Internet's few experimental businesses to understand the NRI market and measure the consumer traction at a minimal cost however it is now shifting its focus to the Indian e-commerce market, where the company is apparently registering a double digit growth month-on-month. So it looks like Hutk probably didn't take off as per the company's expectations, due to which the company is pulling the plug on the portal. The…

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