In April, when most e-commerce businesses were struggling to raise capital, following the Indian government not allowing foreign direct investment in multi-brand retail, TV and e-commerce business Homeshop18 raised $30 million from OCP Asia and Network18. We had spoken then with HomeShop18 CEO Sundeep Malhotra then about the companys plans, and also two key questions - how TRAI limiting advertisements to 12 minutes per hour would impact their business, and how it is that HomeShop18 has approvals for FDI when others don't. MediaNama: How do the TRAI restrictions on advertising impact your TV business? Malhotra: The advertising regulations don't impact us. We have no advertising revenue on our television business. It's completely led through transactions. MediaNama: How about shows on other channels with airtime. Wouldn't they classify as advertising? Malhotra: We were doing that, fundamentally, on colors. The model is diagonally opposite…
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