Financial services provider Geojit BNP Paribas has partnered with the Bombay Stock Exchange (BSE) to launch a stock trading Facebook app suite called Flip Social, reports DNA. The report states that the app was developed by Geojit BNP Paribas subsidiary Geojit Technologies and offers a stock trading application, investment tutorials and a stock market game that aims to provide users with a virtual real time experience of trading in the Indian stock markets. Citing BSE MD and CEO Ashish Kumar Chauhan, the report also added that BSE has inked a exclusive tie-up with Geojit BNP Paribas for this initiative, however, Chauhan didn't disclose any specific details of this partnership. We have contacted Geojit BNP Paribas on this partnership and will update the article once we get a response. Flip Social When we checked the application, we noticed that the app has live stock market ticker on the top which offers the latest prices of stocks listed on BSE and market data from other stock market exchanges across the world. We also noticed that only registered users can login to the app to carry out stock market transactions. The company currently charges Rs 800 (Rs 1,100 for NRIs) to open an account on the platform. So it looks like the company is looking to tap into young and socially savvy users to increase its user base, however it is yet to be seen if users will actually register for the service to conduct stock market transactions on Facebook platform. Arthashastra The app also offers virtual stock market trading…
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