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Facebook has reported 1.11 billion total monthly active users (MAUs) for the quarter ending March 31, 2013, up 23% year-on year (YoY). The average Daily Active Users (DAUs) stood at 665 million as of March 31, 2012, a 23% 26% increase year-over-year while the mobile MAUs were 751 million as of March 31, 2012, a 54% increase from 488 million mobile MAUs YoY.

Asia accounted for 319 million MAUs for the quarter, up from 234 million MAUs in Q1 2012 and accounted for 167 million DAUs for the quarter, up from  119 million DAUs in Q1 2012.

Mobile-only MAUs: Around 189 million MAUs accessed Facebook solely through mobile apps or their mobile website, up from 83 million MAUs in Q1 2013.The remaining 562 million MAUs accessed Facebook from both personal computers and mobile devices, up from 405 million MAUs in Q1 2013. The company has not provided any region-wise breakdown for its mobile-only MAUs.

Operational Highlights

– Facebook launched an Android app launcher, Facebook Home and partnered with HTC to launch an Android smartphone HTC First. HTC First was the first smartphone which came preloaded with Facebook Home launcher and Instagram. The company also announced a new initiative called Facebook Home program, through which operators and handset makers can preload this app launcher to their mobile devices.

– It launched new advertising products like Lookalike Audiences, Managed Custom Audiences, and Partner Categories, to improve the ad targeting capabilities on Facebook.

– It partnered with Datalogix, Epsilon, Acxiom, and BlueKai to enable marketers integrate offline purchasing data in a bid to deliver more relevant ads to users.

– It acquired Atlas advertising suite from Microsoft to allow advertisers measure ROI (return of investment) on digital media across the Internet.

– It also extended Facebook Gifts to India, allowing Facebook users in India to send offline gifts to people in the US.

– Instagram crossed 100 million monthly active users in Q1 2013.

Financials

Facebook has reported total revenue of $1.46 billion for the quarter ending March 31, 2012, up 38% from $1.06 billion in the same quarter last year. The company has posted net income of $219 million for the quarter, a minor increase from $205 million in the same quarter last year.

Region-wise: Facebook generated $197 million revenues from Asia during the quarter, up from $118 million revenues in Q1 2012. The company still generates the highest revenue from United States and Canada region, registering $679 million revenues for the quarter, up from $525 million in Q1 2012. Facebook generated $423 million revenues from Europe and $159 million from the rest of the world during the quarter.

Facebook Revenue

Advertising: Facebook reported an advertising revenues of $1.25 billion for the quarter, up 43% from $872 million revenues in Q1 2012. Advertising revenue accounted for 85% of Facebook revenues. Mobile advertising accounted for 30% of Facebook’s total advertising revenues for the quarter.

Asia accounted for $176 million advertising revenue for the quarter while US & Canada generated the highest advertising revenue, registering $552 million revenues for the quarter.

Payment Revenues: Facebook generated $213 million revenue from its payments products and other fees for the quarter, up from $186 million in the same quarter last year. Asia accounted for $56 million payment revenues for the quarter.

ARPU: The Average Revenue Per User (ARPU) for Asia stood at $0.64 for the quarter, up from $0.53 in Q1 2012. In comparison, Facebook’s ARPU for United States stood at $3.50 for the quarter, up from $2.90 in Q1 2012 while the ARPU for Europe stood at $1.60, up from $1.40 in Q1 2012 and ARPU for the rest of the world stood at $0.50, up from $0.37 in Q1 2012. Globally, the ARPU stood at $1.35 for the quarter, up from $1.21 in Q1 2012.

Facebook ARPU

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