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Facebook Asia: ARPU $0.64, 319M Monthly Active Users In Q1-2013

Facebook has reported 1.11 billion total monthly active users (MAUs) for the quarter ending March 31, 2013, up 23% year-on year (YoY). The average Daily Active Users (DAUs) stood at 665 million as of March 31, 2012, a 23% 26% increase year-over-year while the mobile MAUs were 751 million as of March 31, 2012, a 54% increase from 488 million mobile MAUs YoY. Asia accounted for 319 million MAUs for the quarter, up from 234 million MAUs in Q1 2012 and accounted for 167 million DAUs for the quarter, up from  119 million DAUs in Q1 2012. Mobile-only MAUs: Around 189 million MAUs accessed Facebook solely through mobile apps or their mobile website, up from 83 million MAUs in Q1 2013.The remaining 562 million MAUs accessed Facebook from both personal computers and mobile devices, up from 405 million MAUs in Q1 2013. The company has not provided any region-wise breakdown for its mobile-only MAUs. Operational Highlights - Facebook launched an Android app launcher, Facebook Home and partnered with HTC to launch an Android smartphone HTC First. HTC First was the first smartphone which came preloaded with Facebook Home launcher and Instagram. The company also announced a new initiative called Facebook Home program, through which operators and handset makers can preload this app launcher to their mobile devices. - It launched new advertising products like Lookalike Audiences, Managed Custom Audiences, and Partner Categories, to improve the ad targeting capabilities on Facebook. - It partnered with Datalogix, Epsilon, Acxiom, and BlueKai to enable marketers integrate offline purchasing data in a bid…

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