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eBay India Has A New MD: Latif Nathani


Changes at the top at eBay India: Latif Nathani will join the company as its Managing Director, taking over responsibilities from Muralikrishnan B, who will leave the company by the end of the quarter, looking at entrepreneurial opportunities. Nathani, according to his LinkedIn profile, has been a product strategy consultant as the CEO of a firm called Mr LMN, and based in the San Francisco. In the past, he has worked with Microsoft (until July 2010) and Symantec. The fact that eBay might be looking for a new country manager for India was reported by TechCircle last month, and the company had declined to comment then. A statement from eBay India points towards the company looking at things from a mobile first perspective, pointing towards Nathani’s experience in mobile and in India.

Muralikrishnan B had been made Country Manager in May 2011, after his predecessor Ambareesh Murty left the company. He had joined EBay India in 2005 as Director- Category and Product Management and has worked with VSNL, Sify and Asian Paints.

The statement from eBay India points towards Murali exploring entrepreneurial opportunities outside of eBay, and it remains to be seen whether he follows Murty in starting up. Murty’s venture, Pepperfry, is among the few ecommerce companies to raise money in the current market situation, wherein most ecommerce ventures are struggling to stay afloat, and many are shutting down. Do read:Ambareesh Murty: You Don’t Need Much Money To Build A Good Ecommerce Biz In India.

The statement from eBay India:

Dear Members

Today we announced a transition in Leadership at eBay India.

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eBay India (www.ebay.in), India’s leading eCommerce Marketplace, today announced a transition in leadership. Mr. Latif Nathani, a senior executive with deep experience in the technology space in both India and the US will join eBay India as Managing Director.

Mr. Nathani is taking over from Mr. Muralikrishnan B, who will be transitioning his responsibilities by the end of the quarter and then will be exploring entrepreneurial opportunities outside of eBay.

Mr. Nathani has 22 years of experience including a 15 year career at Microsoft and Symantec and most recently served as CEO of product strategy consulting firm. He has extensive expertise in building and leading high performance global business, engineering and marketing teams. He also led a consumer incubator for Microsoft India (including equity investments in mobile payments), headed Global Product Marketing for Symantec’s Norton business and was cofounder of eMemories.com

Mr. Nathani said, “I am excited about leading the thriving eBay India business, a market leader in India, that has helped thousands of entrepreneurs make a livelihood as well as provide vast selection and great deals to millions of consumers. The marketplaces business model fascinates me and I look forward to steering the talented India team to even greater heights.”

eBay Senior Vice President and Managing Director APAC Mr. Jay Lee said, “India will be a mobile first market with the vast majority of Indian consumers having their first online transaction on a smartphone or tablet. Mr. Nathani’s deep experience in mobile, combined with his solid professional track record in India and the US make him an ideal candidate to lead eBay’s Indian business through the exciting changes ahead.”

“I also want to thank Mr. Muralikrishnan for driving our efforts in strengthening eBay’s position in an increasingly competitive market over the past two years.”

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Mr. Muralikrishan said, “It has been my proud privilege to lead the India team and business through two of the most exciting years the industry has seen. We have set new benchmarks improving the customer experience along with building a stronger brand and reputation among government, industry, entrepreneurs and consumers.


Team eBay

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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