Update: MakeMyTrip also seems to have introduced Apple Passbook integration for its flight bookings earlier this month. MakeMyTrip also adds that these passes will offer Flight reminders to Passbook users. (Hat tip – Vyom Prashant).
As indicated by a screenshot put up by Rizwan, these passes seem to display all the important details present on the ticket including movie or the event name, date & time and Booking ID among others and users will get an option to add their tickets to the Passbook app after booking their tickets through the iOS app. Its currently not clear if this option is also available on its website and whether the company plans to extend this service to other platforms like Android. We have contacted BookMyShow for more details on this development and will update the article once we get a response.
For the uninitiated, Apple Passbook was released along with iOS 6 in September 2012 and allows iOS users to store boarding passes, movie tickets, retail coupons, loyalty cards, and other passes. The app allows both location and time-based passes and these passes can be added through iOS apps, emails, or websites from participating airlines, theaters, stores, and others. Other similar initiatives include Google Wallet, Samsung Wallet and 500 Startups-backed WalletKit.
Online travel agent Cleartrip had added support for Apple Passbook in January 2013, offering paperless tickets for flight, hotel and train bookings. It had also enabled location and time-based Passbook notifications and offered support on Android through third-party apps such as PassWallet and other apps available from the Google Play Store.
However, besides Cleartrip and now BookMyShow, we wonder why digital businesses in India haven’t launched a similar integration yet. If more companies start offering a similar integration to its customers, services like Apple Passbook will become more useful in the country.
Update: According to an update from a BookMyShow support account on Twitter, users will have to present this pass at the ticket counter to collect their physical tickets for the movie or the event. As pointed out by one of our readers, Vishal, in the comments below, we feel this integration would’ve been way more useful if it offered a ticket-less entry to the consumers, thereby allowing them to skip the long queues typically seen in movie theatres.