It looks like Amazon Appstore has finally gone live, about a month after it announced plans to expand the store internationally, (Hat tip Anupam Saxena). Users can download the Amazon App Store app from Amazon Website. Amazon's app store brings features like 1-click purchase, one free paid app/game everyday, among others. Users can also test apps on a simulated Android phone using a feature called Test Drive or buy apps from computer and send them to the connect phone or tablet. The Test Drive feature is not available for all mobile handsets but users can test it over PC. No Localized Pricing? However, what's surprising is that even though the app store is now available in the country, it does not list paid apps in local currency. Remember that both Apple and Google already offer localized app pricing for developers and consumers in their respective app stores. While Amazon had started accepting apps/games by Indian developers in April 2013 we couldn't find any local apps in the store. That said, it doesn't look like Amazon has any plans to target local apps & games to users. Discovering local apps in the Amazon app store, despite the fact that it has relatively lesser number of apps listed, could be a major issue. Amazon App Store's direct competitor Google Play Store provides localized top free, top paid, top grossing, and trending apps, which could help Indian developers reach out a larger Indian audience. So if you're an Indian Android developer, where do you submit your apps for greater audience? Well…
