wordpress blog stats
Connect with us

Hi, what are you looking for?

Yahoo Q1 2013: Display Ads Sold Down 7%, Price Per Ad Down 2%; APAC Revenues Down

Yahoo has reported a net profit of $390.3 million for the first quarter of 2013 that ended March 31, 2013, registering a 36% growth from $286.34 million profit in the same quarter last year. It reported a revenue excluding traffic acquisition costs (“Revenue ex-TAC”) of $1.074 billion, which was flat in the quarter on a YOY basis. It posted a total revenue of $1.140 billion for the quarter, down by 7% from $1.221 billion it had reported in the same quarter last year.

Highlights

-Yahoo launched a personalized Yahoo.com homepage, with a customizable news feed, infinite scroll, and intuitive interface optimized for mobile devices, tablets and the Web.
Announced a partnership with Dropbox to enabling users to share and store larger files as attachments.

– Acquisitions: Yahoo acquired Snip.it, Alike, and Jybe, and also acquired Summly, a company that creates summaries of news articles. It has noted that Yahoo acquired Summly’s technology and intellectual property which is plans to integrate across its mobile offerings.

– It hired Sandy Gould, senior vice president of talent acquisition and development; and Bob Stohrer, senior vice president of brand creative.

– It signed a non-exclusive agreement with Google to display ads on various Yahoo properties and co-branded sites using Google’s Adsense for content and AdMob.

– It launched second season of Burning Love series, which aired on cable television for the first time.

Display Revenues

Global-display-trends

Yahoo reported a decline in display revenues for the quarter. It reported a total revenue of $455 million for the first quarter of 2013, an 11% decrease compared to $511 million for the first quarter of 2012. Excluding the traffic acquisition costs, Yahoo reported display revenues of $402 million for the first quarter of 2013, an 11% decrease compared to $454 million for the first quarter of 2012. Yahoo said that the number of display ads sold declined by 7% year-on-year (YoY) while the price-per-ad decreased 2% YoY.

Search Revenues

Global-search-trends

Yahoo reported a total search revenue of  $425 million for the first quarter of 2013, a 10% decrease compared to $470 million for the first quarter of 2012. Excluding the traffic acquisition costs, Yahoo reported search revenues of $409 million for the first quarter of 2013, a 6% increase compared to $384 million for the first quarter of 2012. Yahoo said that the number of paid clicks increased by 16% YoY while the price-per-click decreased by 7% YoY. It’s worth noting that ever since the number of paid clicks have shown an upward trend, the price-per-click has only gradually decreased, although Yahoo does not explain the sudden decrease of 7% in price-per-click in this quarter.

APAC Revenues

Revenue ex-tac

The revenue generated from the APAC region declined to $203 million for the quarter, from $251 million revenues in Q1 2012. Excluding the traffic acquisition costs, the revenue from the APAC region stood at $186 million for the quarter, down from $196 million in Q1 2012. Note that ex-TAC revenues in APAC region make up a tiny 16.5% of the total revenue that Yahoo has reported. While the Americas revenue has shown an increase, both APAC and EMEA region, have shown a decline.

Cash Balance

Yahoo reported that its cash, cash equivalents, and investments in marketable debt securities were $5.4 billion as of March 31, 2013 compared to $6 billion as of December 31, 2012. During the first quarter of 2013, Yahoo repurchased 38 million shares for $775 million. It also notes that it has $778 million remaining under the $3.65 billion commitment from the Alibaba proceeds made in September. 

Download – Release|Slides

Related:
Yahoo Reports $1.32B Revenue For Q4-FY12; Display Ads Decline 10% YoY
– Yahoo Q3 2012: $152M Income On $1.089B Revenue
– Yahoo Net Profit Down 4.4% YoY, $1.22 Billion Total Revenue
– Yahoo Net Profit Up 28% YoY; Search Revenues See An Increase; Operational Highlights

You May Also Like

News

Yes Bank Ltd posted a net profit of ₹151 crore during the third quarter of the current financial year compared to a net loss...

News

Key takeaways Network18’s digital news revenue increased by 50% YoY for the second consecutive quarter Consolidated Net Profits grew 125% YoY Network18 Digital saw...

News

Netflix’s two day StreamFest in December 2020—where users in India could practically watch Netflix’s entire catalogue for free—brought millions of users to the service,...

News

Media company HT Media Limited posted a consolidated operational revenue of ₹341 crore, which is down 40% YoY and up 31% over the previous...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ