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Yahoo Q1 2013: Display Ads Sold Down 7%, Price Per Ad Down 2%; APAC Revenues Down

Yahoo has reported a net profit of $390.3 million for the first quarter of 2013 that ended March 31, 2013, registering a 36% growth from $286.34 million profit in the same quarter last year. It reported a revenue excluding traffic acquisition costs (“Revenue ex-TAC”) of $1.074 billion, which was flat in the quarter on a YOY basis. It posted a total revenue of $1.140 billion for the quarter, down by 7% from $1.221 billion it had reported in the same quarter last year. Highlights -Yahoo launched a personalized Yahoo.com homepage, with a customizable news feed, infinite scroll, and intuitive interface optimized for mobile devices, tablets and the Web. Announced a partnership with Dropbox to enabling users to share and store larger files as attachments. - Acquisitions: Yahoo acquired Snip.it, Alike, and Jybe, and also acquired Summly, a company that creates summaries of news articles. It has noted that Yahoo acquired Summly's technology and intellectual property which is plans to integrate across its mobile offerings. - It hired Sandy Gould, senior vice president of talent acquisition and development; and Bob Stohrer, senior vice president of brand creative. - It signed a non-exclusive agreement with Google to display ads on various Yahoo properties and co-branded sites using Google's Adsense for content and AdMob. - It launched second season of Burning Love series, which aired on cable television for the first time. Display Revenues Yahoo reported a decline in display revenues for the quarter. It reported a total revenue of $455 million for the first quarter of 2013, an 11% decrease compared to $511…

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