wordpress blog stats
Connect with us

Hi, what are you looking for?

Vserv To Monetize Yahoo’s Premium Mobile Ad Inventory In South East Asia

Update: Binay Tiwari, Head – Global Marketing & Product at Vserv, informs MediaNama that the deal is for the mobile Internet (and not apps, as we’d expected), but is on a non-exclusive basis.

Earlier today: Mobile advertising network Vserv.mobi will monetize Yahoo’s premium Mobile advertising inventory across key South Asian markets including Singapore, Malaysia, Philippines, Thailand and Vietnam.

In the past year, the company claims to have inked deals with other premium publishers in South East Asia, including Okezone, Kompas, Viva News, Antara News, Metro TV News, Utusan in Malaysia, Cosmopolitan in Indonesia, as well as 9X Media, Sony Music, India Today, and Mid Day in India.

The way these kind of deals typically work is that Vserv will use the publisher inventory to bring on more publishers; then they’ll use the aggregated inventory in a geography to attract advertisers.

What is not very clear from Vserv’s note is exactly what inventory Vserv has access to (i.e., what it means by “premium inventory”), whether this inventory is exclusive or not, i.e. will Yahoo not sell mobile advertising inventory in South East Asia by itself? Also note that Vserv is primarily a mobile application ad network, so we wonder if this deal includes mobile apps only, or also encompasses inventory in the region on the mobile web. (see update above)

Earlier this year, Vserv had launched the AudiencePro service, which allowed advertisers to improve targeting among Airtel customers in India, using anonymised audience data. Some of the other key mobile advertising networks in India include Inmobi, Google’s Admob, Komli owned ZestAds, Bertelsmann owned SeventyNine. One97 Communications is also planning to launch an ad network AdWorks.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

Google is adding new controls that will let users choose to see fewer gambling and alcohol ads. The feature will first be launched on...

News

Mobile number porting requests increased by 28.7% to 7.53 million requests in July 2020, compared to 5.85 million porting requests reported in June 2020....

News

While Reliance Jio added 2.5 million active connections in July, Vi, formerly Vodafone Idea (down 3.8 million) and Airtel (down 0.45 million) saw declines....

News

By Abir Roy, Ishaan Chakrabarti, and Vivek Pandey In today’s digitised economy, consumers often come across seemingly free services online, finding themselves providing their...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ