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Telibrahma Powers Augmented Reality For Royal Challengers, Sandesh Newspaper

Royal Challengers Bangalore (RCB), the Bangalore franchisee of the Indian Premier League (IPL) has partnered with TELiBrahma to provide live traffic updates around the stadium, parking arrangements and call-a-cab utilities, using augmented reality: Those with tickets for RCB matches can download TEliBrahma's PointArt application on their mobile handsets, and take a picture of the RCB ticket or the RCB logo using the PointArt app to receive live traffic updates around the stadium, parking arrangements and “call-a-cab” facility. The call-a-cab facility just includes phone numbers of cab companies: Meru cabs, Dial cabs, OLA cabs, and Fastrack cabs. It also provides 3D view of the stadium, watch videos of the previous IPL and of the latest RCB matches, and view RCB merchandise. Note that RCB had previously partnered with TELiBrahma to convert Chinnaswamy stadium into a BluFi zone, wherein those in the stadium could turn on Bluetooth on their device to receive updates. The company claims that this resulted in more than 10,000 registrations to the fan club in pre-event activities and more than 40,000 engagements over 28 hours of cricket. Interactive content for Sandesh: Apart from that, TELiBrahma has also partnered with Gujarati newspaper Sandesh to deliver interactive content on reader's mobile. The Augmented Reality app is powered by TELiBrahma's POINT platform.  To view interactive contents on their mobile, users will have to download TELiBrhama's AR app PointArt. Users will then have to point the phone camera to Sandesh's logo through the app to get interactive content on their mobile screen. The company claims that it brings interactive content such as 3D models,…

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