wordpress blog stats
Connect with us

Hi, what are you looking for?

Print Magazines Stardust and Filmfare Start Offering Interactive Content

Mobile advertising solutions company TELiBrahma has tied up with Magna Publishing's Bollywood film magazine Stardust to integrate its augmented reality platform POINT to Stardust's March 2013 print issue, to deliver additional content related to featured models. The company says that Stardust users can download TELiBrahma's PointART app to scan the cover page and receive exclusive stories, videos and uncensored wallpapers of the featured models. Apart from that, users can also rate the hotness quotient of the model and subscribe to the magazine from the app. TELiBrahma had launched its augmented reality platform POINT in January 2013 and re-branded its augmented reality app to PointART from its previous avatar as IntARact. The company had informed that the platform allows brands to deliver interactive content to their users on mobile phones, by allowing users to capture still images and videos in the physical world. PointART was available for download on smartphone platforms like Android, iOS, BlackBerry, Symbian and Windows Phone. Filmfare Alive App Integration: Interestingly, we also noticed that the The Times Group* seems to have introduced a similar feature to its Bollywood magazine Filmfare, through the recently launched Times Alive app. While the company has not made any official announcement yet, we noticed Alive logo on the cover of Filmfare's recent print issue. The app allows readers to interact with print issue, and scan images with Alive Logo to access rich media content, such as videos, photos, and polls on their phones. The app is currently available on iOS, Android, Symbian, BlackBerry and Windows Phone. Interactive Content in media: Increasingly, companies are looking to use…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ