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Print Magazines Stardust and Filmfare Start Offering Interactive Content

Mobile advertising solutions company TELiBrahma has tied up with Magna Publishing's Bollywood film magazine Stardust to integrate its augmented reality platform POINT to Stardust's March 2013 print issue, to deliver additional content related to featured models. The company says that Stardust users can download TELiBrahma's PointART app to scan the cover page and receive exclusive stories, videos and uncensored wallpapers of the featured models. Apart from that, users can also rate the hotness quotient of the model and subscribe to the magazine from the app. TELiBrahma had launched its augmented reality platform POINT in January 2013 and re-branded its augmented reality app to PointART from its previous avatar as IntARact. The company had informed that the platform allows brands to deliver interactive content to their users on mobile phones, by allowing users to capture still images and videos in the physical world. PointART was available for download on smartphone platforms like Android, iOS, BlackBerry, Symbian and Windows Phone. Filmfare Alive App Integration: Interestingly, we also noticed that the The Times Group* seems to have introduced a similar feature to its Bollywood magazine Filmfare, through the recently launched Times Alive app. While the company has not made any official announcement yet, we noticed Alive logo on the cover of Filmfare's recent print issue. The app allows readers to interact with print issue, and scan images with Alive Logo to access rich media content, such as videos, photos, and polls on their phones. The app is currently available on iOS, Android, Symbian, BlackBerry and Windows Phone. Interactive Content in media: Increasingly, companies are looking to use…

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