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Updated: Shazam Ties Up With Saavn To Identify Hindi & Regional Music; Implications

Updated with Saavn's role in the partnership After testing waters with Airtel in January, mobile based music identification service Shazam has now partnered with the online music streaming service Saavn* to allow users identify and discover music across regional languages like Hindi, Punjabi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, and Bhojpuri and genres like Bhangra, Devotional, Ghazals, Carnatic and Indipop among others. As part of the deal, Shazam said that it has already integrated Saavn's music library into its music database and it claims to add thousands of new music tracks every week. The deal period or the financial details of the deal were not disclosed. For the uninitiated, Shazam is a mobile application which allows users to identify the music being played - you open the app, press a button and Shazam identifies the music by comparing a small segment of it with its own…

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