salil-bhargavaSalil Bhargava, Former CEO of Zeebo Interactive Studios has joined Graphic India as COO. Graphic India is a comic book and animation company backed by Peter Chernin’s CA Media and Liquid Comics, with Sharad Devarajan as its CEO. Speaking with MediaNama, Bhargava said that his mandate will be primarily to set up the digital business. The plan is for Graphic India to the business across all mediums, and there will be a gaming component as well. They’re setting up the team now. Bhargava was also previously the CEO of Reliance ADA Group backed mobile game development firm Jump Games.

Note that Liquid Comics owes its origins to a largely unsuccessful venture in Virgin Comics – their mandate was also to create intellectual property and monetize it across platforms, and was backed by media industry bigwigs like Deepak Chopra, Richard Branson and Shekhar Kapur, and the Virgin Group eventually exited in 2008 with the management team – Sharad Deverajan, Gotham Chopra (Deepak Chopra’s son) and Suresh Seetharaman – taking the stake. We asked Bhargava about what is different this time around. “I think the time is right, as compared to earlier. In this case, what we’ve got a market that is very different from 2004-05, and that’s where I’m coming from. Both in India, and the world, YouTube has grown, there’s traction on mobile video.”

Graphic India had raised money from CA Media in January this year, with plans to release new digital content based on comic books previously published by Liquid Comics, including: Devi, The Sadhu, Ramayan 3392AD, Graphic India has previously partnered with POW! Entertainment and Stan Lee to create his superhero for the Indian market, Chakra The Invincible.

Also Read:

– CA Media Acquires Minority Stake In Graphic India; Appoints Sharad Devarajan As CEO
Liquid Comics Launches Graphic India, A Digital Comic Books Platform
Liquid Comics Launches Ramayan, Devi & Sadhu On Sony Playstation PSP
Liquid Comics To Adapt Deepak Chopra’s ‘Beyond’ For Film

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