wordpress blog stats
Connect with us

Hi, what are you looking for?

Reviews42 Raises Series A Round From Nirvana Venture Advisors, Blume Ventures, Rahul Khanna & More

reviews42Reviews42, a product review site, has raised an undisclosed amount of funding in a Series A round from Nirvana Venture Advisors and Rahul Khanna (MD at Canaan India) and other undisclosed individuals, reports VCCircle. Existing investor Blume Ventures also participated in the round, and other existing investor VentureEast has exited the company with this round. In June 2012, Reviews42 had raised an undisclosed amount of funding from Blume Ventures and VentureEast.

While the amount of funding was not disclosed, VCCircle puts the number between $2-3 million. Post funding, Ranjan Mehra & Amit Panti from Nirvana Ventures and Karthik Reddy from Blume Ventures joined the Reviews42 board. The company states that the funds raised will be used to enhance the product catalog and integrate technology for servicing offline retailers.

Reviews42, as the name suggests, aggregates user reviews based on ratings/rankings taken from users. It claims to cover 1,00,000 products across categories like Computer & accessories, Mobile Phones, Electronics, Clothes and bags, food and beverages, kitchen and home appliances, health and beauty, baby products, home and lifestyle, and shoes with about 50,000 user reviews. The website also fetches prices from over 600 online shopping sites like Flipkart, eBay, Snapdeal, Homeshop18, Infibeam, among others to provide price comparison engine on its products. The company had recently launched its Android app.

Reviews42 allows users to browse and search through products by brand, categories, features and price, and offers a detailed specification page along with user reviews, expert reviews, buying tips and over all ratings. The site uses third party APIs such as webpurify, akismet to moderate abusive/spam reviews, and claims that it doesn’t feature any paid reviews, and that no brands are involved in moderation. It also features Reputation ratings for reviewers and a leaderboard of reviewers.

Competition: The site would compete with user generated reviews sites like MouthShut.com. E-commerce websites such as Flipkart, Homeshop18, etc also provide user reviews on product pages. It also competes with price comparison engines such as BearShop,  CompareIndia, which Network18 bought a decade ago, the Helion Venture Partners and Accel Partners backedMySmartPrice, FindYogi and iShopper*, CompareRajaPriceDekhoShopManiaPriceCheckProdsea.

Disclosure: iShopper is owned by Vivek Pahwa, who is related to Nikhil Pahwa.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ